What type of market does a Wealth Manager typically operate in?

Wealth managers primarily operate in the retail market because their focus is on providing financial services and investment advice to individual clients rather than institutional clients. The retail market involves services targeted toward personal financial planning, portfolio management, and investment strategies tailored to the needs of individuals, families, and small businesses.

Wealth managers assess the financial objectives, risk tolerance, and investment appetites of their clients, offering services that typically include investment management across various asset classes, including equities, fixed income, and others. While they may work with products in the commodities or equities markets as part of their services, their overarching focus remains on individual and family clients within the retail sphere, which distinguishes their role in the financial services landscape.